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M.J. Safra

Results Driven

Marketing Leader

 

 

 

 

 

 

 

 

 

 

 

 

Innovative, Savvy, Focused


Welcome to my online marketing portfolio. With two decades of marketing practice covering various markets, including software,  higher education, web technology, recruiting and staffing, travel and communications, I offer a broad range of marketing, sales and communications expertise. Coupled with my passion for understanding customers' needs and delivering quality products.

 

 

 

Who am I?

With a proven track record as a highly skilled marketing professional, I have a wide range of experience building relationships and developing effective marketing and sales strategies.

Working with small businesses and large corporations, I have built a diverse portfolio of strategic campaigns tailored to the needs of each initiative.

I am a results driven marketing leader in marketing management, digital strategy, search engine optimization (SEO) and a strong blend of expertise in traditional marketing and new channels, including search engine marketing (SEM) and social media marketing (SMM). 

Industry experience: software, telecommunications, travel, staffing & recruiting and education. 

I hold a Master of Business Administration from Nova Southeastern University and a Bachelor of Science in Marketing from the University of South Florida.

M.J. Safra

M.J. Safra

 

Skills

 

Education

 

Master of Business Administration (MBA)
Nova Southeastern University
Fort Lauderdale, FL

 
 
 

 

Bachelor of Science in Marketing
University of South Florida
Tampa, FL

 
 
 
 
 

Work Experience

Complia Health
Boca Raton, FL                                                                     
2015 to Present

Privately held, $38.8 million global enterprise software company serving home health care agencies across the USA, Canada and Australia. Software products include Procura, ContinuLink, Igea, Suncoast and Progresa.

Director of Marketing

  • Direct the entire Marketing department programs including lead generation and sales enablement, corporate branding and communications, SEO/SEM, social media, public relations and event marketing.
  • Salesforce.com administrator for all campaigns, reports, dashboards and processes.
  • Act-On marketing automation administrator for lead generation and brand awareness.    
  • Manage $900k marketing budget.     
  • Direct a team spread across four offices in three countries.     
  • Significant accomplishments include:
    • Increased inbound raw leads 43% YOY, established lead nurturing and scoring program to drive leads through pipeline, delivering 1400 marketing qualified leads and driving more than $8MM in additional pipeline, a 90% increase YOY.
    • Rebuilt lead generation program from the ground up with emphasis on executing an inbound/outbound lead generation effort, wrapped around automated triggers and content.
    • Rebuilt SEO and SEM programs to deliver faster/better results.    
    • Complete rebranding effort including new corporate name, new visual identity, new core messaging and execution across all parts of our public experience, launched and delivered within nine months from start of project.    
    • Established an aggressive content development and publishing effort to support lead generation with content across blogs, white papers, videos, webinars, and more.
    • Rebuilt the corporate websites, collapsing five websites into a single experience with built-in lead generation and search visibility.

 

Digital Media Arts College
Boca Raton, FL                                                                     
2010 to 2014

Privately held, degree granting college specializing in Web Design, Computer Animation and Graphic Design

Director of Marketing

  • Developed and implemented marketing campaigns designed to strengthen brand positioning, generate leads and improve student enrollment rate.
  • Lead, developed and managed all Marketing Department staff in the areas of recruitment, coaching/training, and performance management. 
  • Oversaw the entire Marketing Department programs including lead generation, CRM, Website, Social Media, Public Relations, Brand, Fulfillment, and SEO/SEM.
  • Developed and implemented strategies for growing and maintaining all Admissions departmental goals including enrollment, conversion and retention goals.   
  • Strategized and implemented media plans through multiple channels, including pay per click, TV, print, display, direct mail, email, and out-of-home advertising.
  • Member of management team, providing marketing expertise to support aggressive enrollment plans.
  • Significant accomplishments include:
    • 54% increase in new student enrollments and starts year over year.
    • Digital Media Arts College school record for new enrollments and starts in fall semester.
    • Lowered direct cost per start by 13% year over year.
    • Managed $300k marketing budget, consistently exceeding established goals.
    • 33% growth in DMAC website visits, 22% growth in average visit duration and an improved overall page view percentage of 86%.
    • 36% increase in Facebook likes, 59% increase in monthly engaged users, 47% increase in total users reached and 43% increase in monthly impressions. 82% increase in Twitter followers.

 

AlertSite
Fort Lauderdale, FL
2007 to 2010

Privately held, $3.7 million leading global provider of Web application management solutions

Director of Marketing

  • Directed all marketing initiatives for innovative company providing Web application management solutions.
  • Member of management team, providing marketing expertise to support aggressive growth plans.
  • Developed marketing strategy, message, identity, and marketing collateral; directed PR, advertising, pay-per-click and trade show marketing to build awareness in the Web application management industry.
  • Managed $650k marketing budget.
  • Significant accomplishments include:
    • Designed and implemented white paper lead generation campaigns with InformationWeek, CIO and Internet Retailer, generating more than $928k in pipeline revenue.
    • Piloted the company’s initial trade show participation, generating a 5:1 ROI.
    • 64% increase in overall sales in 2008.
    • Increased market presence and raised brand awareness through Web 2.0 trade shows, webinars, and multiple media outlets such as Forbes, GigaOm and TechCrunch.
    • Developed and implemented social media strategy, launching the organization’s first blog, LinkedIn, Facebook and Twitter profile pages.
    • Lead the redesign of AlertSite and Data Search Network websites to improve user experience and optimize site content.
    • Directed development and execution of all marketing collateral; cultivated and oversaw vendor relationships with Web developers, graphic designers, writers, and printers.
    • Produced promotional materials, including flyers, case studies, white papers, webinars, and newsletters.

 

Spherion
Fort Lauderdale, FL
2004 to 2007

Publicly held, $1.71 billion Fortune 1000 national staffing and recruitment firm

Marketing Manager

  • Drove marketing strategy and programs for 2 product lines totaling $60M in sales.
  • Led full-scale marketing and advertising initiatives to drive brand awareness and ensure elevated positioning.
  • Directed the efforts of design, product development, and other departments to deliver product deadlines.
  • Managed production printed collateral, advertising, trade shows, and product support; contributed to design of corporate websites.
  • Managed $700k marketing budget.
  • Significant accomplishments include:
    • Designed and executed multimedia campaigns that increased sales by 19% in 2006.
    • Engineered and launched the elite professional placement services brand, The Mergis Group.
    • Spearheaded total marketing strategy for newly introduced 3rd Careers Services.

 

Alamo Rent A Car and National Car Rental
Fort Lauderdale, FL
1999 to 2004

Privately held, $3.5 billion subsidiaries of Enterprise Holdings

Marketing Manager (2002 to 2004)

  • Spearheaded all aspects of marketing for the Alamo and National car rental brands.
  • Developed and implemented strategic sales and marketing programs designed to increase brand awareness, revenue growth and profitability of corporate accounts.
  • Performed revenue management, including past performance and forward-trend analysis, yield, and volume optimization management.
  • Created and implemented selling points through extensive market research analysis to increase sales.
  • Significant accomplishments include:
    • Increased corporate and domestic tour channel revenue growth by 23% in 2003.
    • Managed revenue and expense budgets, consistently exceeding established goals.

Product Development Manager (1999 to 2002)

  • Launched new business, technology, product, and service opportunities for corporate and leisure travel.
  • Designed and implemented innovative experience-enhancing products and services to drive brand loyalty.
  • Significant accomplishments include:
    • Achieved 3:1 ROI in year 1 by introducing multiple new products and services, such as kiosk boarding pass check-in, top-of-the-line stroller rentals, and two-way radio rentals.
    • Conducted focus groups, visioning sessions and meetings with external customers. Presented findings and recommendations to senior management.

Portfolio

Creative direction provided for the development of the following marketing resources.

Web

Pay Per Click (PPC) Advertising

HTML E-mail

 

Print Ads

Television 

 
 

Radio

Billboard Advertising

 
 
 
 

Brochures

Case Studies & White Papers

Recommendations

STEWART CAMPBELL

Vice President Global Marketing, Complia Health

"Ever work with someone who is the yin to your yang, the zig to your zag? He's your "Radar" (for you old 70s and 80s TV buffs), your wing man, your go to, your right hand? That's M.J. and our work relationship at Complia Health. M.J. and I worked together at Complia Health and did great things together - we rebranded the company (formerly Procura), we rebuilt the entire marketing program, we retooled six websites and collapsed them to 3, we launched a variety of marketing programs, rebuilt all of our analytics and more. 

Through it all, he was (and is) the consummate pro - unflappable, never afraid to share his thoughts, always welcome with the idea. He's that guy you have to remind to go home at night because his work ethic is so high. He "heard the helicopters" long before any of the rest of the team could and because he was so good at anticipating, working with him didn't involve drama - and we were in a dramatic company.

If you're looking for your go-to guy, go to M.J. He's the best." 

J Christine feeley

Chief Marketing Officer, AMP Marketing - Amptopia

"Although M.J. has been a client of my marketing lead gen organization for several months, from day one we worked together as a team. In my opinion, he’s mastered the ability to gain maximum productivity out of 3rd party support resources. His role at Complia Health requires managing several moving parts simultaneously without missing a critical deadlines. His ability to work at all management levels makes him that much more agile as a Director of Marketing for this high growth tech company. Despite the high energy pace of work, M.J. has also consistently demonstrated a willingness to expand his Marketing expertise by pro-actively seeking new and better strategies, methodologies, or new technologies that would advance the sales goals of the business. It’s this combination of skill sets that uniquely sets M.J. apart from other marketers in similar roles." 

Dr. Diana Lawrence

Dean of Academic Affairs, Digital Media Arts College

"M.J. is a consummate professional. He was able to produce results - even when working with a limited budget. He had follow through skills and was a team player in all incidences. I very much enjoyed working with him."

Kenneth deBritto

CEO, KL Media Partners

"M.J. has an exceptional talent to analyze a school's goals. He can strategize and develop an entire marketing plan integrating digital and traditional media, including metrics to monitor progress in order to ensure achieving enrollment goals within specified CPL/CPE budgetary parameters. He has a unique ability to find the right talent and then create a spirited team environment with both his colleagues and vendors. Working with M.J. had high accountability to his standards - but was a true pleasure."

David Massey

Interactive Design Director, TG Madison

"M.J. is a very talented and creative marketing professional. He understands not only traditional media, but also the vast landscape of digital media. He knows how to garner the most ROI on any campaign or project he manages. M.J. is one of the most adept budget managers I have ever encountered."

Gary Beerman

Vice President Marketing and Product Management, AlertSite

"M.J. has good organizational skills and is very knowledgeable in Marketing Communications. M.J. understands the changing dynamics in Marketing and has worked to utilize social media tools in addition to traditional methodologies to support brand and product awareness."

Beth Kaplan

VP Marketing, ANC Rental Corporation

"As marketing manager for Alamo Rent A Car and National Car Rental, M.J. demonstrated an ideal level of professionalism and commitment to his role, his department and the company. It was a pleasure to have him on my team - always responsive, reliable, eager to learn and take on more responsibility, and go above and beyond his job description."

Elizabeth Smith

President & Founder, Zion Enterprises - Online Marketing Consultant

"In working with M.J. for more than 6 years, I've seen his dedication to delivering a high ROI on all of his projects. He always keeps his focus on the main goal, while being able to manage multiple initiatives and several vendors – all within budget and on time. I've been impressed with M.J.'s ability to quickly assess the situation and know what needs to be done, and what resources to pull in. He is a solid marketing resource for any company looking to grow their bottom-line revenues, while being able to easily understand what tactics were employed to produce the highest ROI."

Michael A. Lizun

Senior Vice President, Gregory FCA

"Working with M.J. was a great experience. Not once did I feel like a vendor of his firm, but rather he made me feel like a partner, part of the company, an extension of his team, and a friend. His passion, creativity and marketing leadership helped AlertSite drive results, and was integral in helping my team earn tremendous placements in the media, and bringing AlertSite from the trade press back into the national spotlight in the web performance management industry. I highly recommend M.J. for companies seeking professional, pragmatic and creative marketing leadership."

Victoria (Tori) Brown

President/Creative Director, Victoria Brown Marketing Communications (VBMC)

"In the years I've worked with M.J., I found him to be an energetic and highly focused marketing director who has a knack for increasing product visibility and demand. I've always been impressed with his drive, tenacity and professionalism. He approaches every project methodically, with an eye on the bottom line. M.J. has an upbeat and positive personality, is a team player and is easy to get along with."

Jim Coker

Director, Brand Management & Business Services Marketing, Spherion

"As a Marketing Manager M.J. proved to be one of the key assets in my department. His ability to focus on multiple projects at the same time, while keeping a creative process moving forward is truly a gift. I found not only his work to be outstanding, but his ability to manage partners and contractors in the process as well."

Denise DiMeglio

Account Executive, Gregory FCA

"For two years, as Director of Marketing for AlertSite, M.J. served as our day-to-day public relations contact. His understanding of and ability to execute the strategies and practices required to build an effective marketing and public relations program became immediately apparent. During the relationship, M.J. was integral in taking the visibility and reputation of AlertSite to the next level. He was always attentive, dependable and meticulous, and he proved himself to be a masterful juggler, with the ability to coordinate and accomplish a wide variety and quantity of projects at any given time. M.J.'s ability to efficiently manage and execute tasks, while never losing site of the bigger picture makes him a valuable asset to any marketing team."

Kim Cook

Director of Strategic Marketing, Concrete Jungle Marketing

"M.J. is a very creative marketing professional who thinks outside the box. He is very adept at examining his competitors and looking for unique ways to deliver his marketing messages. If you are looking for an innovative marketing strategy - M.J. can get the job done!"

Peigi Jeanblanc

Director, Business Development, eRWS

"M.J. is a gifted marketing executive who understands how to make a high-impact corporate impression combining traditional marketing practices with web 2.0 marketing technology. M.J.’s grasp of the web performance monitoring space is exceptional. His ability to skillfully manage and execute multiple tasks while keeping focused on the overall picture make him a high-value, executive level marketing leader. He is great to work with; a visionary with sound business acumen, a keen sense of humor and impressive capacity to get things done on time and to specification."

Martin Nixon

Senior Vice President of Sales, AlertSite

"M.J. brought a new level of marketing professionalism to Alertsite. He demonstrated not only his excellent skills in marketing communications, but also in brand management. A pleasure to work with and someone who could be relied upon to consistently meet deadlines, I would have no hesitation in recommending M.J. to any company looking for a consummate marketing leader."

Marcy Saucedo

Freelance Graphic Designer, Contractor

"I have had the pleasure of working with M.J. Safra over the past several years during his tenures at Spherion and AlertSite. We have collaborated on branding, presentations and graphics for the web. M.J. is a focused and flexible individual. He knows what he is looking for yet is open to your ideas. He openly asks for your input, making you feel like you are truly part of his team during each and every project. While working with M.J., I experienced the depth and breadth of his marketing savvy. His character and knowledge make him an ideal addition to any team. I look forward to working with him on future projects."

Shari Bernhard

QA and Documentation Specialist, AlertSite

"M.J.'s dedication, attention to detail and follow-through was apparent during the two years I worked with him on many projects. His insights and knowledge of the marketing field is extensive, and he would be a great asset to any company in need of his skills."

Rick Tuttle

Senior Interactive Developer, SapientNitro

"Having known and worked with M.J. for over three years, I have seen him apply the appropriate technology to achieve strategic marketing goals. I have known him to be ethical, thorough, respectful and a genuine pleasure to work with."

Dara McGrath, SPHR

Human Resources Manager, AlertSite

"M.J. is well-versed in creating visibility and demand for products through a variety of strategies. He's knowledgeable in his field, analytical, and focused. If you ask M.J. for something by a certain time, he will deliver it by deadline, and it will be exactly what you're looking for. He's a good manager, not only of projects, but of people, and a pleasure to work with."

Marc Polonsky

Writer/Editor, Contractor

"As a writing/editing contractor, I enjoyed an extensive relationship with M.J. Safra as Director of Marketing at AlertSite. M.J. was wonderful to work with. He was crystal clear in his communications, fabulously dependable about his commitments (though I understood that he was always in the process of juggling numerous projects and campaigns), smart, respectful, and consummately knowledgeable about his company's products. It is rare to work with someone like M.J., who understands not only the needs of his company, but also the constraints and challenges of an outsource contractor, like me, who will necessarily require, on occasion, scaffolding and background information in order to complete projects to a client's satisfaction. Also, M.J.'s feedback on my work was consistently helpful and pointed. My experience of working with M.J. over the years has given me "added value" in my other business relationships. M.J. is an unusual breed: savvy, insightful, effectual, and congenial. I would welcome an opportunity to work for/with him again some day."

Laurie Roth

Vice President of Professional Services, DSN

"I worked with M.J. on a specific project for DSN, Inc. He was tasked with re-creating a new website for DSN. I found him to be accommodating in our requests for certain features, thorough and creative! M.J. took a lot of pride in his work and it showed! I really enjoyed working with him and highly recommend his work!"

 

Contact Information

M.J. Safra
12027 Glenmore Drive
Coral Springs, Florida 33071
954.439.0248
mjsafra@gmail.com

RESUME DOWNLOAD

M.J. Safra - Resume (PDF)